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Brand Monitoring: How Did The Tipp-Ex Campaign Perform?
Last Thursday, Tipp-Ex (BIC Group) launched a pretty original and creative interactive campaign on YouTube. It consisted on a series of face to face encounters between a bear and a hunter, offering...
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Is Social Media An Afterthought In Your Company?
Here’s an example of a typical mechanism in which many companies adopt social media: The Marketing / Communications Department think that they need to do something about it. During the next product...
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Brand Monitoring: How Did The VolksWagen Campaign Perform?
Today, it’s been exactly one week since Volkswagen launched their phenomenal “New Passat / The Force” commercial that went wild in social networks, especially YouTube (More that 22 million views and...
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Brand Monitoring: The Tipp-Ex Campaign Is Back But Was It Successful?
Last Thursday, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear: “In the first season, viewers were invited to white and rewrite the story… For the second...
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